In this digital age, a lot of businesses – ranging from the established brands to the little startups – use the internet and social media as a means of growing their businesses; from participating in and keeping up with trends, online challenges, and even tik tok dances. Brands are harnessing the potential of the internet to maximize their business growth, which is no doubt an excellent strategy, thus, the reason I have come up with the best easy tips to help grow your business online.
- Establish a social media presence:
You should have business accounts and pages on popular social networks such as Classflick, Instagram, Facebook, Tik tok and Twitter. You should then aim to constantly make engaging and relatable content that serves your audience. Some days back, I saw a video on the Instagram page of a popular business. Two of their representatives were doing a trending dance while standing in front of a wall which had a huge sign of the business’s logo. The video went viral and brought a crowd flooding their page.
Engaging your audience and potential buyers on social media is a good way to start growing your business online.
2. Identify your niche
Your niche is your focused portion of a market that your business serves specifically. It is essentially your small sector of a larger market in which you specialize in.
You as a business owner, should define your niche; what specifically you do; what problem your business solves; what demands you meet. You should aim to make your niche as specific as possible.
After identifying your niche, you should dish out contents that align with it, content that the audience in that niche would be interested in. For example, if you decide to sell jewelry, your content could be things like how to maintain your jewelry pieces and how to spot gold plated jewelry that has been camouflaged as real gold.
3. Utilize paid advertisements to reach your target market
Ads, they’re practically everywhere on the internet; from the gentle pop-up photos to the aggravating videos that play in the middle of YouTube videos.
Popular social media like Instagram and Facebook offer paid media that would be helpful in reaching your target audience for a reasonable fee.
Ads has proven to be effective in growing your business online.
4. Use email marketing
Email marketing is essentially sending promotional emails to a group of people, usually in mass quantities. It has been found to be a cost effective way of digital marketing.
Another reason why email marketing is favoured is more people use their emails several times a day. A research conducted by Radicatti found out that there are 3.8 billion active email accounts. Email marketing gives you access to more people than any other internet platform.
The people on your email list are also more likely to become customers than your followers on social media. The work done when people sign up to receive emails from you – filling in their email addresses and also confirming them – shows they are more receptive to your message and are more likely to purchase from your business.
Email mail marketing has decades of track record for growing businesses.
4. Organise Classflick Contests
Classflick is a social media created to help businesses and individuals grow, improve, popular and get better.
One of the unique features of Classflick that makes it different from Instagram, Facebook and other social media is the contest organizing feature.
An effective contest marketing strategy can drive brand awareness,
promote your products and services, do market research, and get new
leads into your pipeline using social competition.
Is your brand taking advantage of promotional contests to engage with its audience?
Leveraged
by some of the most successful social media marketers for brands and
companies of all sizes, contests are a popular marketing tactic used by
brands to gain new customers and re-engage with old customers. They can
also help drive awareness about a brand and its products and services.
Contests are great for advertising purposes, improving customer
engagement, and gathering information for market research.
5. Improve your search engine visibility
Search engine optimization is a good technique to raise awareness for your business, increase sales and revenue and grow your business. Improving your website visibility on search engines’ page rankings will lead to potential customers finding your website and thereby your business too.
Two SEO (Search Engine Optimization) tips are:
- Make your website mobile friendly
Your website should be accessible to all mobile devices.
- Use engaging and useful images
Websites with images generate more traffic than those with pure text.
Search engines also give more favor to articles with bullet points.
However, growing your business online can be a tough journey that requires commitment and hard work; but it can also be the key that unlocks the door to sales and revenue for your business. All races and people from different professions, living in different parts of the world use the internet, therefore going into digital marketing can give you access to a whole lot of them.