In this digital world where the use of Internet cannot be revoke. It is a greater opportunity for you as a
business owner to own your craft. However, it takes a lot of tolerance and patience to break the chain
holding you down to get your business known online.
Have you ever ask yourself why you should promote your business online?
If you want to get your business or your brand popularity, to make people like and trust you. Then
promoting your business brand online is one and only idea for you to use.
You may have already created your first online business, you have designed the logo, and you are
thinking about how to promote it to get customers. It will be at that moment when you find yourself
with a multitude of options, feeling a bit confused about which one will be the most appropriate
promotion for your brand. You should understand this?
If this is your case and you want to start as soon as possible by capturing your first potential customers,
then you just click the right article and with that, I will be showing you five (5) ways to promote your
business brand online.
- Make use of Social Media Networks: Having a strong strategic capacity is vital for a business that is
beginning to take its first steps. Without a doubt what continues to work best is to create a social media
plan that relate to your business, because the use of social media is a way to meet other people having
the same interests and experience, you will have the possibility to meet strangers too and if you make
use of social media very well, they become your customers.
How can you use social media network?
I said it earlier on that you should have a strategy you will use.
Here are how to create content on social media.
Videos
Contests
Funny posts e.t.c
Creating video will be of help. You will get people to talk about you and you will have the possibility of
showing “a face” behind the brand. If you have enough resources, you can sponsor a local event, or
participate in some way in organizing an event or distributing a prize. The idea is that they link the brand
of your online business with good experiences for people.
- Website (Useful And Easy To Use): For the matter of trust, you need to have a website for your
business brand. Although the website should look professional and reflect the brand of your online
business, you should never overlook the fact that it is easy to use. Getting customers to trust the
website and not find obstacles in navigation will be essential to retain them.
The best thing to do is to create a fully optimized website. Just make sure you hire a good website
designer to help you and make use of the website very well by creating quality content.
And this will lead us to;
- Creating A Blog: One of the marketing strategy of any business which has proven to be effective is
blog creation. It is a means to inform and help potential customers. Try to get the entire team of your
company involved and share ideas with customers.
A blog is also a good way to communicate new product launches, offers, and news. At first it will take
you a while to find the hole and gather a number of interesting visits, but when it starts working it will
be all advantages. You can even get other blogger or hire writers to talk about you and link to your
content. However, Your content will define your brand and not visits to your blog, you should
generate useful content without obsessing over numbers.
4.Use of Email: Make sure you have a business email because it is not advisable you use your gmail
account because of some barrier.
Why is it advisable to use a business email?
To build trust: Because when you send cold email to people, it shows the profile of your
business and it will make you look professional.
Limits of sending mail: Gmail has the limits of sending mail but using business email, will make
you send as many as possible mails everyday.
How can you get business mail?
You can use Gsuite to generate a business email and it’s free.
- Reviews: Many times, what people say about you is powerful than what you say about yourself.
Do you care about people’s opinion?
Are you trying to get positive reviews for your business?
If you don’t consider them important, then you are missing it. Because;
Mostly, people read reviews of your business brand.
People typically read an average of 10 reviews before trusting a business.
57% of people will only use a business if it has 4 stars or higher.
Getting reviews is just as important as responding to them .
Because more than 80% of those surveyed said they also read the responses companies gave to reviews.
To see how relevant reviews are, just search for a business brand on Google, check the reviews and see
why you need to focus on your business brand reviews.
Therefore, it is good for you to work on the reviews of your business, but do not limit yourself only to
those of Google and Facebook .
In Conclusion, to gain popularity, to make people like you and to build trust in you is to promote your
business brand online. It worthwhile you focus on the above ways to promote your business brand
online. One bonus strategy you can use is to use trial. You can offer some of your products for free, give
ebooks or free training courses assuming you just started growing your business brand. Make sure you
use details, link whatever information your business has e.g by using your logo, name and so on when
promoting your business, so that people won’t mistakenly take you for another person. It is good that
you read to this extent, you could have miss that bonus point.
Simple Advice: After or during promoting your business brand online, try your possible best to identifying
your ideal customers apart from consumers.
Customers buy from you while Consumers use your products. So that you will know who to target.